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“I think sometimes that being overly type-sensitive is like an allergy. My font nerdiness makes me have bad reactions to things that spoil otherwise pleasant moments.” One of his (least) favorite examples is the Cooper Black typeface on the Mass sign outside a beautifully restored 1885 Carpenter Gothic church near his weekend home in Cape May Point, New Jersey. “Cooper Black is a perfectly good font, but in my mind it is a fat, happy font associated with the logo for the ‘National Lampoon,’ the sleeve of the Beach Boys’ ‘Pet Sounds’ album and discount retailers up and down the U.S.,” Mr. Bierut explained. “I wouldn’t choose it as a font for St. Agnes Church even as a joke. Every time I go by, my vacation is, for a moment, ruined.”

- michael beirut, partner at pentagram, on typographic howlers.